## Who We Help Small BusinessesStart small, think big. Elevate your small-business shipping today. [Start Shipping in Minutes](/content/fulfillment/shipping/index.html) Start shipping instantly with a simple setup. Buy and print labels in minutes with no training needed and no unnecessary steps. [Automate and Scale](/content/fulfillment/automation/index.html) Save time with rules that batch, route, and print labels automatically so your shipping keeps up as orders grow. [Save on Every Shipment](/content/fulfillment/shipping/print-labels/index.html) Access exclusive 80% – 90% discounts from every major carrier and cut costs on every label, no matter where you ship. [Connect and Customize](/content/partners/index.html) Plug into hundreds of stores, marketplaces, and carriers, or extend ShipStation with custom API integrations built for your business. [Manage Everything in One Place](/content/fulfillment/index.html) Manage shipping, inventory, warehouse, tracking, and returns for all your stores and marketplaces in one simple platform. [Simplify Returns](/content/fulfillment/returns/index.html) Manage returns in one platform with prepaid labels and self-serve features that keep the process fast and frustration-free. [Get Up and Running Quickly](/content/fulfillment/implementation/index.html) Our implementation team guides you through a step-by-step process to help you streamline workflows and keep costs minimized. [Explore All Solutions](/content/fulfillment/index.html) ### SUPPLIES STORE #### Your all-in-one shop for hardware, labels, and packaging. From pro-grade printers and scales to starter kits, polymailers, boxes, tape, and more, find everything you need to grow your business. [Explore the Store](https://supplies.shipstation.com/collections/shipping-boxes) Mid-size and GrowingShip smarter, grow faster. Scale your fulfillment with ease. [Save on Shipping as you Scale](/content/fulfillment/shipping/rate-shopper/index.html) Automate rate shopping across 200+ carriers, bring your own carrier accounts, and unlock deep volume discounts that grow with you. [Smarter Shipping Intelligence](/content/fulfillment/intelligence/index.html) Turn shipping into your competitive advantage with intelligence that improves with every order. [Centralize Omnichannel Fulfillment](/content/fulfillment/omnichannel/index.html) Manage orders, shipping, inventory, warehouse operations, tracking, returns, and analytics across online stores and marketplaces with one platform. [Automate Order Management](/content/fulfillment/order-management/index.html) Combine AI intelligence with rule-based workflows to speed up fulfillment, streamline operations, and eliminate bottlenecks [Scale With our APIs](/content/fulfillment/api/index.html) Extend your setup using our developer-friendly API for custom automated workflows and insights. [Start with Guided Onboarding](/content/contact-us/index.html) Our experts walk you through setup, training, and workflows so your team feels confident and ready to ship quickly. [Explore All Solutions](/content/fulfillment/index.html) ### EVENTS ON DEMAND #### Innovation Delivered 2026 See how today's top brands use AI and automation to transform delivery into a competitive edge. [Watch the Replay](/content/innovation-delivered/index.html) EnterpriseGlobal scale, local precision. Master shipping at every level. [Lower Shipping Costs at Global Scale](/content/fulfillment/shipping/rate-shopper/index.html) Reduce global shipping expenses with real-time rate shopping and discounted carrier rates, helping your enterprise control costs and ship efficiently at scale. [International Shipping Made Simple](/content/fulfillment/shipping/international/index.html) Easily manage customs forms, duties, taxes, and tracking while accessing global carrier options from one platform built for cross-border shipping. [Fulfillment APIs](/content/fulfillment/api/index.html) Customize workflows at scale with APIs for consolidating orders across channels, comparing shipping rates, validating addresses, tracking, analytics, and more. [Multi-Location Fulfillment](/content/fulfillment/index.html) Manage inventory, orders, and shipping across multiple warehouses and stores with one platform built for multi-location fulfillment. [Advanced Shipping Intelligence](/content/fulfillment/intelligence/index.html) Turn shipping into your competitive advantage with intelligence that improves with every order. [Dedicated Guidance and Support](/content/fulfillment/implementation/index.html) Count on 24x7 support plus dedicated onboarding guidance so your enterprise shipping runs reliably from day one and beyond. [Explore All Solutions](/content/fulfillment/index.html) ### EVENTS ON DEMAND #### Innovation Delivered 2026 See how today's top brands use AI and automation to transform delivery into a competitive edge. [Watch the Replay](/content/innovation-delivered/index.html) ## Products ShipStationThe scalable shipping software with carriers, automations, discounts, and more in one login. [Rate Comparison](/content/fulfillment/shipping/rate-shopper/index.html) Automatically get the cheapest, fastest, or best-value shipping option based on your criteria. [Buy and Print Labels](/content/fulfillment/shipping/print-labels/index.html) Get exclusive discounts from UPS, USPS, FedEx, and more. Cut costs everywhere you ship. [Fulfillment Automation](/content/fulfillment/automation/index.html) Batch, route, and print labels automatically for fast, seamless order fulfillment. [Order Management](/content/fulfillment/order-management/index.html) Combine orders across channels and prioritize based on filters, tags, stores, and more. [Inventory Management](/content/fulfillment/inventory-management/index.html) Optimize picking, packing, and shipping so orders move faster with fewer errors. [Warehouse Management](/content/fulfillment/warehouse-management/index.html) Create pick lists that align with your warehouse layouts and workflows to reduce time and errors. [Returns and Exchanges](/content/fulfillment/returns/index.html) Turn returns into opportunities with a smooth, branded return process that fosters trust. [Intelligence](/content/fulfillment/intelligence/index.html) Turn shipping into your competitive advantage with intelligence that improves with every order. [Tracking](/content/fulfillment/shipping/tracking/index.html) Keep customers informed with order updates at every step, reducing support calls. [International Shipping](/content/fulfillment/shipping/international/index.html) Confidently ship globally with prepaid duties and taxes, customs forms, and more. [See All Capabilities](/content/fulfillment/index.html) ### SUPPLIES STORE #### Your all-in-one shop for hardware, labels, and packaging. From pro-grade printers and scales to starter kits, polymailers, boxes, tape, and more, find everything you need to grow your business. [Explore the Store](https://supplies.shipstation.com/collections/shipping-boxes) ShipStation APIAn API with powerful shipping speed, scalability, 200+ carriers, and quality support. [Order Consolidation](/content/fulfillment/api/order-consolidation/index.html) Centralize data from marketplaces, shopping carts, and custom platforms. [Shipping](/content/fulfillment/api/shipping/index.html) Ingest order sources, print labels, schedule pickups and simplify shipping globally. [Shipping Rate Comparison](/content/fulfillment/api/shipping-rate-comparison/index.html) Access discounted rates with 250+ carriers, use your own carrier accounts — or both. [International Shipping](/content/fulfillment/api/shipping/international/index.html) Get real-time shipping rates, labels, and customs compliance in a single integration. [Address Validation](/content/fulfillment/api/address-validation/index.html) Prevent label-printing errors and failed deliveries with automated address checks. [Checkout](/content/fulfillment/api/checkout/index.html) Offer convenient delivery options, show accurate costs, validate addresses, and more. [Tracking](/content/fulfillment/api/tracking/index.html) Reduce and resolve customer queries with enhanced tracking from warehouse to delivery. [Analytics](/content/fulfillment/api/analytics/index.html) Identify carrier, shipping and delivery trends while improving efficiency and reducing risk. [Explore All APIs](/content/fulfillment/api/index.html) #### Talk to an Expert We're ready to answer any questions you may have about ShipStation API. [Talk to an Expert](/content/contact-us/index.html) ## Integrations and APIs CarriersGet discounted rates from the top carriers around the world. USPS](/content/partners/usps/index.html) UPS](/content/partners/ups/index.html) FedEx](/content/partners/fedex/index.html) GlobalPost](/content/partners/globalpost/index.html) DHL](/content/partners/dhl-express/index.html) Canada Post](/content/partners/canada-post/index.html) Royal Mail](/content/partners/royal-mail/index.html) Australia Post](/content/partners/australia-post/index.html) Amazon](/content/partners/amazon/index.html) DPD](/content/partners/dpd-uk/index.html) [See All Carriers](/content/partners/?country=all&integrations=carriers/index.html) #### Scale Your Business With Our Integrations We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs. [Explore All Integrations](/content/partners/?country=all/index.html) MarketplacesConnect with the most popular marketplaces across the globe. TikTok Shop](/content/partners/tiktok-shop/index.html) Etsy](/content/partners/etsy/index.html) Walmart](/content/partners/walmart/index.html) Amazon](/content/partners/amazon/index.html) Ebay](/content/partners/ebay/index.html) Shein](/content/partners/shein/index.html) Temu](/content/partners/temu/index.html) Alibaba](/content/partners/alibaba/index.html) [See All Marketplaces](/content/partners/?country=all&category=marketplaces/index.html) #### Scale Your Business With Our Integrations We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs. [Explore All Integrations](/content/partners/?country=all/index.html) Online StoresConnect with the most popular online stores across the globe. Shopify](/content/partners/shopify/index.html) WooCommerce](/content/partners/woocommerce/index.html) BigCommerce](/content/partners/bigcommerce/index.html) Squarespace](/content/partners/squarespace/index.html) Wix](/content/partners/wix/index.html) Big Cartel](/content/partners/big-cartel/index.html) Adobe Commerce](/content/partners/adobe-commerce/index.html) PayPal](/content/partners/paypal/index.html) [See All Online Stores](/content/partners/?country=all&category=carts/index.html) #### Scale Your Business With Our Integrations We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs. [Explore All Integrations](/content/partners/?country=all/index.html) APIsCustomize your fulfillment workflows with flexible, fast APIs \\ Order Consolidation APICentralize data from marketplaces, shopping carts, and custom platforms.](/content/fulfillment/api/order-consolidation/index.html) \\ Shipping APIPrint shipping labels, schedule pickups, and simplify shipping with 200+ carriers.](/content/fulfillment/api/shipping/index.html) \\ Shipping Rate Comparison APIGet exclusive discounts from top carriers like USPS, UPS, FedEx, GlobalPost, and more.](/content/fulfillment/api/shipping-rate-comparison/index.html) \\ Address Validation APIPrevent label-printing errors and failed deliveries with automated address checks.](/content/fulfillment/api/address-validation/index.html) \\ Checkout APIOffer convenient delivery options, show accurate costs, validate addresses, and more.](/content/fulfillment/api/checkout/index.html) \\ Tracking APIReduce and resolve customer queries with enhanced tracking from warehouse to delivery.](/content/fulfillment/api/tracking/index.html) \\ Analytics APIIdentify carrier, shipping and delivery trends while improving efficiency and reducing risk.](/content/fulfillment/api/analytics/index.html) [See All APIs](/content/fulfillment/api/index.html) #### Scale Your Business With Our Integrations We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs. [Explore All Integrations](/content/partners/?country=all/index.html) All IntegrationsConnect your entire stack, from ERPs to e-commerce solutions Shopify](/content/partners/shopify/index.html) WooCommerce](/content/partners/woocommerce/index.html) Paypal](/content/partners/paypal/index.html) USPS](/content/partners/usps/index.html) UPS](/content/partners/ups/index.html) Amazon](/content/partners/amazon/index.html) Big Cartel](/content/partners/big-cartel/index.html) Yodel](/content/partners/yodel/index.html) FedEx](/content/partners/fedex/index.html) TikTok Shop](/content/partners/tiktok-shop/index.html) #### Scale Your Business With Our Integrations We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs. [Explore All Integrations](/content/partners/?country=all/index.html) ## Resources Customer StoriesLearn how customers across the globe are shipping their products more efficiently with ShipStation \\ Green GridironAuthentic NFL game-used footballs transformed into premium collectible display pieces.](/content/stories/green-gridiron/index.html) \\ SelkirkHigh-performance pickleball brand crafting premium paddles and gear for players at every level.](/content/stories/selkirk/index.html) \\ People’s Choice Beef JerkyFamily-owned jerky company crafting premium, handcrafted, small-batch beef snacks.](/content/stories/peoples-choice-beef-jerky/index.html) \\ Rush Order TeesCustom apparel company delivering fast, high-quality printed shirts nationwide.](/content/stories/rush-order-tees/index.html) \\ Coggins Promotional AdvertisingPromotional products company helping businesses strengthen brands through custom merchandise.](/content/stories/coggins-promotional-advertising-inc/index.html) \\ SpiceologyInnovative spice brand creating bold seasonings for chefs and homecooks.](/content/stories/spiceology/index.html) [View All Customer Stories](/content/customer-stories/index.html) ### FEATURED CUSTOMER STORY #### How Guardian Sports Used Automated Returns to Scale After Going Viral with the NFL After the NFL adopted their concussion-reducing Guardian Cap, this Atlanta-based sports safety company saw orders explode to 400 per day—and the team’s manual processes couldn’t keep up. [Read the Customer Story](/content/stories/guardian-sports/index.html) BlogGet the latest on carriers, shipping rates, Ecommerce trends, and emerging fulfillment technologies [Shopify and ShipStation Tracking Notifications That Keep Customers Informed](/content/blog/shopify-and-shipstation-tracking-notifications-that-keep-customers-informed/index.html) Shopify ShipStation tracking notifications improve post-purchase updates, real-time shipping visibility, and customer tr... [From Every Parcel to Every Pallet: Something Big is Coming to ShipStation](/content/blog/from-every-parcel-to-every-pallet-something-big-is-coming-to-shipstation/index.html) See what's coming and why it changes everything for growing ecommerce businesses and how they ship. [Amazon MCF with ShipStation, Simplified](/content/blog/amazon-mcf-with-shipstation-simplified/index.html) Amazon Multi-Channel Fulfillment with ShipStation helps you connect orders, tracking, and fulfillment across sales chann... [Shopify Shipping and Fulfillment Guide](/content/blog/shopify-shipping-and-fulfillment-guide/index.html) Learn how ShipStation for Shopify shipping and fulfillment helps automate orders, print labels, compare rates, and simpl... [ShipStation for Amazon FBA and FBM Orders](/content/blog/shipstation-for-amazon-fba-and-fbm-orders/index.html) ShipStation for Amazon FBA and FBM orders helps you manage fulfillment, products, and customer updates in one place. Lea... [Connect NetSuite Directly to ShipStation: A Simpler Way to Manage Ecommerce Fulfillment](/content/blog/connect-netsuite-directly-to-shipstation-a-simpler-way-to-manage-ecommerce-fulfillment/index.html) ShipStation's new native integration with Oracle NetSuit provides NetSuite users with a direct connection to ShipStation... [Visit Our Blog](/content/blog/index.html) ### FEATURED BLOG #### ShipStation Ecommerce Benchmark Report 2026 The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether. [Get the Report](/content/blog/shipstation-ecommerce-benchmark-report-2026-ai-is-reshaping-the-shopper-journey/index.html) Resource HubYour stop for everything from best practices to holiday trends to product tips and more. Shipping Rates Calculator](/content/fulfillment/shipping/shipping-rates-calculator/index.html) Speak With Sales](/content/contact-us/index.html) Speak With Support](https://help.shipstation.com/hc/en-us/) Guides](/content/guides/index.html) Videos](/content/videos/index.html) Knowledge Base](https://help.shipstation.com/hc/en-us/) Events and Webinars](/content/webinars/index.html) Community Forum](https://community.shipstation.com/) Newsroom](/content/press/index.html) About Us](/content/about-us/index.html) ShipStation Supplies](https://supplies.shipstation.com/) [View All Resources](/content/resource-hub/index.html) ### SUPPLIES STORE #### Your all-in-one shop for hardware, labels, and packaging. From pro-grade printers and scales to starter kits, polymailers, boxes, tape, and more, find everything you need to grow your business. [Explore the Store](https://supplies.shipstation.com/collections/shipping-boxes) Developers HubGet developer guides, API documentation, libraries, and SDKs. Getting Started](https://docs.shipstation.com/apis/shipengine/docs/getting-started/get-started) API Documentation](https://docs.shipstation.com/api-overview) Developer Guides](https://docs.shipstation.com/apis/shipengine/docs/guides/auth) Connect to MCP](https://docs.shipstation.com/connect-mcp) Libraries and SDKs](https://docs.shipstation.com/apis/shipengine/docs/getting-started/tools) Postman collections](https://docs.shipstation.com/apis/shipengine/docs/reference/postman) Release Notes](https://docs.shipstation.com/apis/release-notes) API Status](https://status.shipengine.com/) ### FEATURED BLOG #### ShipStation Ecommerce Benchmark Report 2026 [Get the Report](/content/blog/shipstation-ecommerce-benchmark-report-2026-ai-is-reshaping-the-shopper-journey/index.html) Product PricingExplore pricing options for ShipStation and ShipStation API products. ShipStation](/content/pricing/index.html) ShipStation API](/content/shipping-api/pricing/index.html) ### FEATURED BLOG #### ShipStation Ecommerce Benchmark Report 2026 [Get the Report](/content/blog/shipstation-ecommerce-benchmark-report-2026-ai-is-reshaping-the-shopper-journey/index.html) In this Article - Getting Started With Multichannel Selling - What is multichannel selling? - How to get started with multichannel selling Getting Started With Multichannel Selling - - - - Copy # Getting Started With Multichannel Selling Contributed by Cindy Puryear, Partner Marketing Manager with ChannelAdvisor. How many ecommerce channels do you sell on? By [Guest Poster](/content/blog/author/guestpost/index.html) Last Updated Aug 23, 2022 – 5 min read [Shipping Basics](/content/blog/topics/shipping-basics/index.html) - - - - Copy _Contributed by Cindy Puryear, Partner Marketing Manager with ChannelAdvisor._ How many ecommerce channels do you sell on? If the answer is still “one,” it’s time to rethink your current online selling strategy. Here’s why: By selling on multiple ecommerce channels, you can open the door to more revenue. _A lot_ of revenue, in fact. Today’s empowered consumers rarely rely on one site when making purchasing decisions. And if you want them to buy from you, it’s important to show up everywhere they look. If you haven’t yet headed down the road of multichannel selling, don’t panic. There are plenty of opportunities for every online retailer. You just need to know where to start. ## What is multichannel selling? Multichannel selling refers to selling your products on more than one site, with the goal of reaching consumers at the moments they’re ready to buy. Think of it this way: Different consumers use different online channels. The price-conscious bargain hunter might shop on a marketplace like Wish or Pricefalls, while fashionistas use sites like Bluefly or Zalando. Many shoppers turn to Pinterest when looking for inspiration, and then head over to Google Shopping when they want to compare prices. When you make your products visible across multiple platforms, you help ensure they’ll get in front of the right audience at just the right time. Some brands and retailers do this by taking advantage of social commerce options on Facebook and Instagram; others explore niche platforms like Overstock, Wayfair, and Best Buy. Depending on the nature of your business, multichannel selling could involve a mix of ecommerce marketplaces, social media platforms, and online retailer sites in addition to your own website. There are hundreds of options to choose from — and the list continues to grow. By offering more ways to buy your products through multichannel selling, you can: - **Reach more customers.** We know from research that [73% of consumers use multiple channels](https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works) when shopping online. Exactly what shape each of those paths to purchase will take is often anyone’s guess. But the more channels you list on, the more likely people are to discover and buy your products. - **Increase revenue.** Brands and retailers have been known to [reach new GMV records](https://www.channeladvisor.co.uk/success-stories/mygoods/) and see [double-digit growth](https://www.channeladvisor.com/blog/scot/did-you-hear-the-one-about-a-t-shirt-company-and-double-digit-growth/) after listing products on multiple marketplaces. - **Boost visibility.** Expanding to new channels can be an excellent way to build your brand. Once approved as a third-party seller on marketplaces, you simply upload your product feed and start selling. And while some online channels are invitation-only, most are open to new sellers. So getting started with a new account is typically a quick and easy process. - **Increased visibility.** Many online marketplaces have enormous built-in audiences of ready-to-buy online shoppers. Between [Amazon Prime](https://www.statista.com/statistics/504687/number-of-amazon-prime-subscription-households-usa/), [eBay](https://www.statista.com/statistics/242235/number-of-ebays-total-active-users) and [Walmart](https://www.statista.com/statistics/714568/web-visits-to-walmartcom/) alone, you’re looking at more than 700 million active buyers and monthly visitors. > “What ChannelAdvisor does is it allows you to list your products on different marketplaces such as Amazon, [eBay](/content/partners/ebay/index.html), and Walmart. Across all marketplaces, ChannelAdvisor consolidates all of it. You just add your products on ChannelAdvisor and it lists them on your selected marketplaces for you. When orders come in, they come through ChannelAdvisor, and then they funnel into ShipStation. From there, we can then quickly ship them out.” > > **Tony Kingston**, Crazy Dog T-Shirt \- \| Spotify # Sorry, that’s not currently available. Luckily, lots of other stuff is. [Discover more](https://open.spotify.com/search) ## How to get started with multichannel selling When you’re just getting started with a multichannel strategy, the most important thing to remember is that you want to show up where your target customers are shopping. While some brands and retailers might see success shortly after expanding to Amazon and eBay, others may need to explore niche retail channels to reach their full revenue potential. At the same time, you don’t want to take on too much too soon. Before expanding to another channel, make sure you have a process in place to keep management from becoming overwhelming. Each channel has its own set of requirements for product content, deliveries, and more, and you’ll want to be sure you can meet each set of specifications before adding another channel to the mix. Whether you sell on two channels or 20, your success as a seller will depend on your ability to meet the unique requirements for each and every channel. Last but far from least, remember to take shoppers’ shipping expectations into account. Many consumers will abandon a brand if they have to wait a long time for deliveries, and most online channels have fulfillment criteria that must be met to remain in good standing. Having consistent access to the most competitive carrier pricing and delivery options is an essential element for any multichannel selling strategy. Now that you have a basic understanding of what multichannel selling can do for your profits, the next question to ask is: How can you be sure you’re selecting the best channels for your business? For more insights in this area, be sure to watch the on-demand webinar: [_How to Increase Revenue Through Multichannel Selling_](/content/webinars/how-to-increase-revenue-through-multichannel-selling/index.html). In this free workshop, ecommerce experts from ShipStation, Google, and ChannelAdvisor discussed the eight essential steps for multichannel success. You’ll learn about: - The basics of multichannel selling - The opportunities and challenges of selling on multiple platforms - What it takes to create a successful strategy [Register now](https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=&eventid=3036657&sessionid=1&key=A5CB16F0C2465495FB0DFF3133D02AD5®Tag=&V2=false&sourcepage=register) ##### Guest Poster [More articles by Guest Poster](/content/blog/author/guestpost/index.html)