Automate ShipStation, FBA, and 3PL Orders - ShipStation
Who We Help
Small BusinessesStart small, think big. Elevate your small-business shipping today.
Start Shipping in Minutes Start shipping instantly with a simple setup. Buy and print labels in minutes with no training needed and no unnecessary steps.
Automate and Scale Save time with rules that batch, route, and print labels automatically so your shipping keeps up as orders grow.
Save on Every Shipment Access exclusive 80% – 90% discounts from every major carrier and cut costs on every label, no matter where you ship.
Connect and Customize Plug into hundreds of stores, marketplaces, and carriers, or extend ShipStation with custom API integrations built for your business.
Manage Everything in One Place Manage shipping, inventory, warehouse, tracking, and returns for all your stores and marketplaces in one simple platform.
Simplify Returns Manage returns in one platform with prepaid labels and self-serve features that keep the process fast and frustration-free.
Get Up and Running Quickly Our implementation team guides you through a step-by-step process to help you streamline workflows and keep costs minimized.
SUPPLIES STORE
Your all-in-one shop for hardware, labels, and packaging.
From pro-grade printers and scales to starter kits, polymailers, boxes, tape, and more, find everything you need to grow your business.
Mid-size and GrowingShip smarter, grow faster. Scale your fulfillment with ease.
Save on Shipping as you Scale Automate rate shopping across 200+ carriers, bring your own carrier accounts, and unlock deep volume discounts that grow with you.
Smarter Shipping Intelligence Turn shipping into your competitive advantage with intelligence that improves with every order.
Centralize Omnichannel Fulfillment Manage orders, shipping, inventory, warehouse operations, tracking, returns, and analytics across online stores and marketplaces with one platform.
Automate Order Management Combine AI intelligence with rule-based workflows to speed up fulfillment, streamline operations, and eliminate bottlenecks
Scale With our APIs Extend your setup using our developer-friendly API for custom automated workflows and insights.
Start with Guided Onboarding Our experts walk you through setup, training, and workflows so your team feels confident and ready to ship quickly.
EVENTS ON DEMAND
Innovation Delivered 2026
See how today's top brands use AI and automation to transform delivery into a competitive edge.
EnterpriseGlobal scale, local precision. Master shipping at every level.
Lower Shipping Costs at Global Scale Reduce global shipping expenses with real-time rate shopping and discounted carrier rates, helping your enterprise control costs and ship efficiently at scale.
International Shipping Made Simple Easily manage customs forms, duties, taxes, and tracking while accessing global carrier options from one platform built for cross-border shipping.
Fulfillment APIs Customize workflows at scale with APIs for consolidating orders across channels, comparing shipping rates, validating addresses, tracking, analytics, and more.
Multi-Location Fulfillment Manage inventory, orders, and shipping across multiple warehouses and stores with one platform built for multi-location fulfillment.
Advanced Shipping Intelligence Turn shipping into your competitive advantage with intelligence that improves with every order.
Dedicated Guidance and Support Count on 24x7 support plus dedicated onboarding guidance so your enterprise shipping runs reliably from day one and beyond.
EVENTS ON DEMAND
Innovation Delivered 2026
See how today's top brands use AI and automation to transform delivery into a competitive edge.
Products
ShipStationThe scalable shipping software with carriers, automations, discounts, and more in one login.
Rate Comparison Automatically get the cheapest, fastest, or best-value shipping option based on your criteria.
Buy and Print Labels Get exclusive discounts from UPS, USPS, FedEx, and more. Cut costs everywhere you ship.
Fulfillment Automation Batch, route, and print labels automatically for fast, seamless order fulfillment.
Order Management Combine orders across channels and prioritize based on filters, tags, stores, and more.
Inventory Management Optimize picking, packing, and shipping so orders move faster with fewer errors.
Warehouse Management Create pick lists that align with your warehouse layouts and workflows to reduce time and errors.
Returns and Exchanges Turn returns into opportunities with a smooth, branded return process that fosters trust.
Intelligence Turn shipping into your competitive advantage with intelligence that improves with every order.
Tracking Keep customers informed with order updates at every step, reducing support calls.
International Shipping Confidently ship globally with prepaid duties and taxes, customs forms, and more.
SUPPLIES STORE
Your all-in-one shop for hardware, labels, and packaging.
From pro-grade printers and scales to starter kits, polymailers, boxes, tape, and more, find everything you need to grow your business.
ShipStation APIAn API with powerful shipping speed, scalability, 200+ carriers, and quality support.
Order Consolidation Centralize data from marketplaces, shopping carts, and custom platforms.
Shipping Ingest order sources, print labels, schedule pickups and simplify shipping globally.
Shipping Rate Comparison Access discounted rates with 250+ carriers, use your own carrier accounts — or both.
International Shipping Get real-time shipping rates, labels, and customs compliance in a single integration.
Address Validation Prevent label-printing errors and failed deliveries with automated address checks.
Checkout Offer convenient delivery options, show accurate costs, validate addresses, and more.
Tracking Reduce and resolve customer queries with enhanced tracking from warehouse to delivery.
Analytics Identify carrier, shipping and delivery trends while improving efficiency and reducing risk.
Talk to an Expert
We're ready to answer any questions you may have about ShipStation API.
Integrations and APIs
CarriersGet discounted rates from the top carriers around the world.
USPS](/content/partners/usps/index.html) UPS](/content/partners/ups/index.html) FedEx](/content/partners/fedex/index.html) GlobalPost](/content/partners/globalpost/index.html) DHL](/content/partners/dhl-express/index.html) Canada Post](/content/partners/canada-post/index.html) Royal Mail](/content/partners/royal-mail/index.html) Australia Post](/content/partners/australia-post/index.html) Amazon](/content/partners/amazon/index.html) DPD](/content/partners/dpd-uk/index.html)
Scale Your Business With Our Integrations
We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs.
MarketplacesConnect with the most popular marketplaces across the globe.
TikTok Shop](/content/partners/tiktok-shop/index.html) Etsy](/content/partners/etsy/index.html) Walmart](/content/partners/walmart/index.html) Amazon](/content/partners/amazon/index.html) Ebay](/content/partners/ebay/index.html) Shein](/content/partners/shein/index.html) Temu](/content/partners/temu/index.html) Alibaba](/content/partners/alibaba/index.html)
Scale Your Business With Our Integrations
We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs.
Online StoresConnect with the most popular online stores across the globe.
Shopify](/content/partners/shopify/index.html) WooCommerce](/content/partners/woocommerce/index.html) BigCommerce](/content/partners/bigcommerce/index.html) Squarespace](/content/partners/squarespace/index.html) Wix](/content/partners/wix/index.html) Big Cartel](/content/partners/big-cartel/index.html) Adobe Commerce](/content/partners/adobe-commerce/index.html) PayPal](/content/partners/paypal/index.html)
Scale Your Business With Our Integrations
We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs.
APIsCustomize your fulfillment workflows with flexible, fast APIs
\ Order Consolidation APICentralize data from marketplaces, shopping carts, and custom platforms.](/content/fulfillment/api/order-consolidation/index.html) \ Shipping APIPrint shipping labels, schedule pickups, and simplify shipping with 200+ carriers.](/content/fulfillment/api/shipping/index.html) \ Shipping Rate Comparison APIGet exclusive discounts from top carriers like USPS, UPS, FedEx, GlobalPost, and more.](/content/fulfillment/api/shipping-rate-comparison/index.html) \ Address Validation APIPrevent label-printing errors and failed deliveries with automated address checks.](/content/fulfillment/api/address-validation/index.html) \ Checkout APIOffer convenient delivery options, show accurate costs, validate addresses, and more.](/content/fulfillment/api/checkout/index.html) \ Tracking APIReduce and resolve customer queries with enhanced tracking from warehouse to delivery.](/content/fulfillment/api/tracking/index.html) \ Analytics APIIdentify carrier, shipping and delivery trends while improving efficiency and reducing risk.](/content/fulfillment/api/analytics/index.html)
Scale Your Business With Our Integrations
We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs.
All IntegrationsConnect your entire stack, from ERPs to e-commerce solutions
Shopify](/content/partners/shopify/index.html) WooCommerce](/content/partners/woocommerce/index.html) Paypal](/content/partners/paypal/index.html) USPS](/content/partners/usps/index.html) UPS](/content/partners/ups/index.html) Amazon](/content/partners/amazon/index.html) Big Cartel](/content/partners/big-cartel/index.html) Yodel](/content/partners/yodel/index.html) FedEx](/content/partners/fedex/index.html) TikTok Shop](/content/partners/tiktok-shop/index.html)
Scale Your Business With Our Integrations
We integrate with how you do business. Move fulfillment onto a single platform that scales with your shipping needs.
Resources
Customer StoriesLearn how customers across the globe are shipping their products more efficiently with ShipStation
\ Green GridironAuthentic NFL game-used footballs transformed into premium collectible display pieces.](/content/stories/green-gridiron/index.html) \ SelkirkHigh-performance pickleball brand crafting premium paddles and gear for players at every level.](/content/stories/selkirk/index.html) \ People’s Choice Beef JerkyFamily-owned jerky company crafting premium, handcrafted, small-batch beef snacks.](/content/stories/peoples-choice-beef-jerky/index.html) \ Rush Order TeesCustom apparel company delivering fast, high-quality printed shirts nationwide.](/content/stories/rush-order-tees/index.html) \ Coggins Promotional AdvertisingPromotional products company helping businesses strengthen brands through custom merchandise.](/content/stories/coggins-promotional-advertising-inc/index.html) \ SpiceologyInnovative spice brand creating bold seasonings for chefs and homecooks.](/content/stories/spiceology/index.html)
FEATURED CUSTOMER STORY
How Guardian Sports Used Automated Returns to Scale After Going Viral with the NFL
After the NFL adopted their concussion-reducing Guardian Cap, this Atlanta-based sports safety company saw orders explode to 400 per day—and the team’s manual processes couldn’t keep up.
BlogGet the latest on carriers, shipping rates, Ecommerce trends, and emerging fulfillment technologies
Shopify and ShipStation Tracking Notifications That Keep Customers Informed Shopify ShipStation tracking notifications improve post-purchase updates, real-time shipping visibility, and customer tr...
From Every Parcel to Every Pallet: Something Big is Coming to ShipStation See what's coming and why it changes everything for growing ecommerce businesses and how they ship.
Amazon MCF with ShipStation, Simplified Amazon Multi-Channel Fulfillment with ShipStation helps you connect orders, tracking, and fulfillment across sales chann...
Shopify Shipping and Fulfillment Guide Learn how ShipStation for Shopify shipping and fulfillment helps automate orders, print labels, compare rates, and simpl...
ShipStation for Amazon FBA and FBM Orders ShipStation for Amazon FBA and FBM orders helps you manage fulfillment, products, and customer updates in one place. Lea...
Connect NetSuite Directly to ShipStation: A Simpler Way to Manage Ecommerce Fulfillment ShipStation's new native integration with Oracle NetSuit provides NetSuite users with a direct connection to ShipStation...
FEATURED BLOG
ShipStation Ecommerce Benchmark Report 2026
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
Resource HubYour stop for everything from best practices to holiday trends to product tips and more.
Shipping Rates Calculator](/content/fulfillment/shipping/shipping-rates-calculator/index.html) Speak With Sales](/content/contact-us/index.html) Speak With Support](https://help.shipstation.com/hc/en-us/) Guides](/content/guides/index.html) Videos](/content/videos/index.html) Knowledge Base](https://help.shipstation.com/hc/en-us/) Events and Webinars](/content/webinars/index.html) Community Forum](https://community.shipstation.com/) Newsroom](/content/press/index.html) About Us](/content/about-us/index.html) ShipStation Supplies](https://supplies.shipstation.com/)
SUPPLIES STORE
Your all-in-one shop for hardware, labels, and packaging.
From pro-grade printers and scales to starter kits, polymailers, boxes, tape, and more, find everything you need to grow your business.
Developers HubGet developer guides, API documentation, libraries, and SDKs.
Getting Started](https://docs.shipstation.com/apis/shipengine/docs/getting-started/get-started) API Documentation](https://docs.shipstation.com/api-overview) Developer Guides](https://docs.shipstation.com/apis/shipengine/docs/guides/auth) Connect to MCP](https://docs.shipstation.com/connect-mcp) Libraries and SDKs](https://docs.shipstation.com/apis/shipengine/docs/getting-started/tools) Postman collections](https://docs.shipstation.com/apis/shipengine/docs/reference/postman) Release Notes](https://docs.shipstation.com/apis/release-notes) API Status](https://status.shipengine.com/)
FEATURED BLOG
ShipStation Ecommerce Benchmark Report 2026
Product PricingExplore pricing options for ShipStation and ShipStation API products.
ShipStation](/content/pricing/index.html) ShipStation API](/content/shipping-api/pricing/index.html)
FEATURED BLOG
ShipStation Ecommerce Benchmark Report 2026
In this Article
- Automate ShipStation, FBA, and 3PL Orders
- What is Amazon FBA?
- Advantages of 3PL
- Disadvantages of 3PL
- Achieving Full Sync and Automation
Automate ShipStation, FBA, and 3PL Orders
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Automate ShipStation, FBA, and 3PL Orders
Managing orders from multiple fulfillment services while listing on multiple marketplaces can be challenging. With an efficient technology partner, orders from multiple services and warehouses can be synchronized and automated.
By Guest Poster
Last Updated Oct 01, 2024 – 3 min read
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Managing orders from multiple fulfillment services while listing on multiple marketplaces can be challenging. With an efficient technology partner, orders from multiple services and warehouses can be synchronized and automated. Orders to third-party logistics (3PL) like FBA, ShipStation, and others can be properly channeled to sync in shipping tracking.
What is Amazon FBA?
Everyone knows FBA “Fulfillment by Amazon”, where you sell and Amazon ships. A seller would send bulk products and Amazon’s fulfillment center will pick, pack, and ship products for a small fee. The entire order management and shipping process can be boiled down to three steps.
1. Send products to Amazon
2. Amazon picks, packs, and ships products when ordered
3. Returns and refunds managed by Amazon
Amazon has trained consumers to expect their purchase in 1-2 days with free shipping. Because of this, many sellers are unable to keep up with these standards. With FBA, sellers have better control over inventory and can access it anytime. Cost is based on product size, so larger items with small margins may not be a good fit for FBA. Sellers purchasing shipping directly with UPS or FedEx directly adds to significant savings. An increase in volume and discounts received translates directly to profits. Delivery, on the other, hand allows seller to leverage a smart fulfillment network through machine learning, resulting in cost-effective delivery.
Advantages of 3PL
● Frees up seller’s time, allowing time to think about expanding.
● Frees up storage space
● Fulfillment service handles all shipping protocols
● Increase sales volume
Disadvantages of 3PL
● Cost of service cuts into revenue
● Order volumes are hard to manage
● Little control over the order
● Intense competition from other sellers
● Patience is needed as it takes time to see a return on investment
● What to sell is subject to detailed market research.
Achieving Full Sync and Automation
Until now it has been difficult for sellers to make the best of both worlds. ChannelSale offers a tool for multichannel listing and order management. ChannelSale aims at synchronizing and automating listings through one platform. With integrations readily available for orders, shipping tracking, inventory, and listing for most of the major marketplaces in the US, Canada, and Europe, it would be a completely hands-off solution for medium and large sellers.
With full integration for ShipStation & 3PL, sellers can achieve full automation for orders and shipping tracking sync. Orders will be imported from all marketplaces and can be automatically channeled to ShipStation or 3PL. A switch between FBAand FBM (Fulfilled By Merchant) is also available where if FBA is out of stock, orders can be sent to ShipStation.
With clever technology, friendly client support, and smart algorithms ChannelSale allows sellers to leverage the best out of FBA, ShipStation, and 3PL’s to optimize on cost of shipping and increase profits.